Importance of a Website for Your Business

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Importance of a Website for Your Business

Importance of a Website for Your Business

Living in the digital world, a website is now a necessity for a business, whether it is big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities and customers for your business

Most customers are looking online for information that will help them make smarter purchasing decisions. According to the ecommerce Foundation, 90% of consumers will research product or services information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

Websites promote you 24/7: No employee will do that.

Paul Cookson

A surprising fact is many businesses do not have a website. You would think that in this digital modern era everybody would know how important a website is for a business. It is clearly not the case and any business that does not have a professionally designed website is missing out on a powerful marketing tool. A well-structured website can help you gain a competitive advantage in your industry and improve your business image.

90% Of Business Purchase Decisions Start With A Search Engine Search

In today's world the place where most people in most markets go is to the internet, specifically a search engines like Google, Yahoo, Bing. These search engines are the big three and account for over 90% of all searches. With 90% of business decisions starting with a search engine search that means if you don't have a website, you are only selling to 10% of your market. That is right, you are reducing the potential size of your business by 90%. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items. The larger the item, the more research and shopping people will do. Probably 60-70% of consumer purchases start with an online search.

Providing Accessibility Around the Clock

Websites are flexible and can grow as yours business matures. Websites also allow your business to be available 24 hours a day, 7 days a week, all throughout the year. Do not be left in the dust, websites are one of the most cost-effective tools available, leverage the power of a website now.

80% – 85% of People search for local businesses online

People want instant results when searching for a services or products, instead of going places to places, people go online and search it. Many search engine display results that allow potential customers to see what they are looking for.

Showcase your products and services

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short videos or downloadable PDFs, Catalog, Brochures to give hesitant customers no reason to go elsewhere to purchase.

Websites create a trust factor

Websites are an important trust factor for the customer. I can definitely tell you that in the consumer durable industry, having a website is almost mandatory because the products are technical in nature.